“The ride was gruelling but incredibly rewarding. It’s great that there is now a ride for the Media Industry and that we were able to raise so much money for these valuable causes.”
Challenge
A team comprising of 12 senior staff from GroupM UK, committed to take on the ‘Cols to Cannes Challenge', a Fit With Purpose organised endurance cycle challenge consisting of 3-stages, 500km, and 9000m climbing.
Inspire
Over 5 months, The FWP Academy provided expert coaching, training and mentoring to all participants. GroupM showed incredible commitment and dedication to their training, with some members riding a bike for the first time since childhood. They grew as a team and were inspired by some amazing coaches, inspirational speakers, and business and sports psychologists along the way.
Deliver
GroupM put in an incredible team effort and were first to arrive in Cannes. They also showed great dedication to their fundraising, with the event bringing in over £100,000 for partner charities. Well done GroupM UK.